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Analysis that shapes the future: Predictive analysis

Predictive analysis is a technique used in data analysis that leverages statistical algorithms and machine learning to forecast future events or behaviors based on historical data. It is a subset of advanced analysis that has gained popularity in recent years due to the increasing availability of data and computing power.

In this post, we will explore what predictive analysis is, its applications, and the benefits it offers to businesses.


What is predictive analysis?


Predictive analysis is a data-driven approach to predicting future events or behaviors. It involves analyzing large amounts of data to identify patterns, trends, and relationships that can be used to make predictions about future outcomes.

The goal of predictive analysis is to use data to make informed decisions that improve business performance, reduce risks, and enhance customer experiences.

Predictive analysis uses historical data along with statistical modeling, data mining, and machine learning to forecast future results.

Utilizing trends in this data, businesses use predictive analysis to spot dangers and opportunities. Big data and data science are frequently linked with predictive analysis. 


Benefits of Predictive analysis


The predictive analysis offers several benefits to businesses, including an organization that has a competitive edge in managing supplies, workers, marketing initiatives, and most other aspects of operation when it can predict the future based on historical trends.

  • Security: Data security is a concern for any modern organization. Security is enhanced by combining automation and predictive analysis. Particular patterns connected to suspicious and atypical end-user behavior may call for particular security measures.

  • Risk reduction: Most firms try to lower their risk profiles in addition to maintaining data security. For instance, a business that lends credit can utilize data analysis to identify customers who are more likely to default than usual. Other businesses may use predictive analysis to determine whether their insurance coverage is sufficient.

  • Operational effectiveness: Workflows that are more effective lead to higher profit margins. For instance, knowing when a fleet of delivery vehicles will require maintenance before they break down on the side of the road ensures that deliveries are done on schedule and without incurring additional expenditures for having the vehicle towed and hiring a second person to finish the delivery.

  • Better decision-making: Running a business requires making thoughtful choices. Any type of growth, including the addition of a new product or service, necessitates weighing the risks involved with the possible results. Predictive analysis can offer knowledge to guide decision-making and give an advantage over competitors. Improved decision-making: Predictive analysis enables businesses to make data-driven decisions that are based on accurate predictions rather than gut instincts.

  • Competitive advantage: Predictive analysis can provide businesses with a competitive advantage by enabling them to anticipate customer needs and stay ahead of their competitors. 

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Why is predictive analysis important?


Predictive analysis is unquestionably more important than ever.

In his introduction to Predictive Analysis, Second Edition, Oklahoma State University management science and information systems professor Delen stated that

"the traditional notion of learning from mistakes no longer applies" and that "One strike and you are out."

Businesses that use business analysis can frequently not only survive in such a situation but also grow. 

Data is essential to business analysis and is increasingly the driving force behind commerce. Data generated and gathered from internal operations and outside sources power all businesses, large and small.

However, the enormous amounts of data that organizations gather about their clients, operations, suppliers, staff performance, and so forth are useless unless they are used.




Predictive analysis is a powerful tool that enables businesses to make informed decisions, reduce risks, and enhance customer experiences.

By leveraging the vast amounts of data available today, businesses can gain a competitive edge and stay ahead of the curve. If you're not already using predictive analysis, it's time to start exploring how it can help your business achieve its goals.

CONWO is TIM’s software platform that connects workers and processes in industrial facilities and provides tools for productivity monitoring, operations analysis, and recommendation-based calculations. 

CONWO offers the integration, operation, purchasing, and distribution planning and recommendations you need for accurate supply chain planning. With the support of ML (machine learning) and AI (artificial intelligence) algorithms, CONWO carries out all these tasks, enabling you to continuously examine your operations and present them on a single platform.

The modules that makeup CONWO can be customized to your workplace's requirements, and you can incorporate the modules you wish into your company.

CONWO enables you to quickly track the workflow procedures, the activities completed, and the time invested in each operation thanks to its various modules.

You can enter target KPI information to do real-time analysis based on recommendations. As a result, you can readily understand how to improve efficiency in your warehouse operations as well as plan how you will manage your employees.

By doing real-time cost calculations depending on the product, CONWO allows you to rapidly calculate the product's replacement cost.

You can see the OpEx expenditures on a daily and weekly basis as a result of the data you submitted. CONWO makes recommendations for improving productivity using real-time data acquired using an AI system.

Also, it gives alerts in case an employee's health state changes, such as if they fall suddenly. CONWO’s reporting module includes an approximated analysis in addition to gathering data from devices. The schematics and density map provide for the facility's workforce or route optimization. Request a demo now. 

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